Rediscovering Digital Footfall: Why Visibility Still Matters in Retail?

In today’s retail environment, the most successful brands share a common trait: they excel at being found by the right customers at precisely the right moment. This isn’t by chance—it’s the result of strategic thinking about how modern consumers Read more

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AEO vs SEO in 2025: The Complete Guide for Spare Parts Businesses

The Retail spare industry has changed dramatically over the past few years. Customers now expect to find the right part for their car, appliance, or machinery with just a few clicks—or even a simple voice command. As search behaviour Read more

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Is your customer acquisition cost higher than it should be?

Many businesses continue to invest in SEO and digital advertising, expecting steady growth. But margins are diminishing, and customer acquisition costs (CAC) climb year after year. 

Are you spending in the right? 

Marketing spends 

Recent studies show that Read more

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Using AI for Product Research: How UK Shoppers Discover and Trust Retailers Online

How AI is quietly reshaping Retail and eCommerce industries 

It’s a familiar scene: you’re scrolling through your phone on a rainy evening, searching for that elusive kitchen gadget or a replacement part for your washing machine. In the Read more

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